The American economy that once thrived on manufacturing is in transition, and more and more it’s evolving into a digital-services economy.
That means companies must adapt – or risk withering away.
“Services have become the key to an enterprise’s success,” says Dushyant Sukhija, a former executive with Cisco Systems and author of “The Cisco Way: Leadership Lessons Learned from One of the World’s Greatest Technology Services Companies” (www.theciscoway.com).
“You just have to look at Google, Twitter, or Uber and see how they’re extending their reach, growing their business through new services.”
But it’s crucial for businesses to understand that a services economy is about people, he says, and the people who are key to making success happen are the managers and employees within the business itself.
“Employees are the true intellectual capital of the company and that means businesses must invest in their people,” Sukhija says.
He suggests at least four ways businesses can “turn people into your secret weapon,” which is just one of nine leadership lessons outlined in his book:
“When products are a company’s focus, it’s important to invest in research and development, and product innovation,” Sukhija says. “But when it is services that drive a company’s success, then the investment should be in people. Get them inspired, because inspired people make the difference.”
About Dushyant Sukhija
Dushyant Sukhija, author of “The Cisco Way: Leadership Lessons Learned from One of the World’s Greatest Technology Services Companies” (www.theciscoway.com), is a former executive with Cisco Systems. He has an MBA from Santa Clara University in California and a Bachelor of Technology degree in electrical engineering from the Indian Institute of Technology in New Delhi, India.